Custom fitting in the broadest sense is building a club designed to match your individual swing characteristics so that you hit the ball longer and straighter with better control. TaylorMade Performance Labs is able to provide golfers with "Golf's Ultimate Fitting Experience" utilizing the same revolutionary advancements in motion capture technology seen in such films as Lord of the Rings, Polar Express, King Kong, Batman, and The Tiger Woods Video Game.

Previously available only to PGA TOUR professionals, the three-hour custom fitting experience is conducted in a friendly, relaxed atmosphere, and includes driver, fairway woods, hybrids, irons, wedges, and putter. It is beneficial to men, women, and junior golfers of all ages and skill levels.